How to scale a Jim's franchise in the first 12 months! Interview with Michael Whale

Michael Whale is off to a fast start in Jim’s Mowing, already growing to two franchises with multiple staff. In this episode, he breaks down the real-world strategy behind scaling a service business quickly, without losing control of customer experience.

We cover practical lessons on franchise growth, team hiring, systems and processes, quality control, and how to build a business that grows sustainably from day one. If you’re a current franchisee, small business owner, or someone exploring franchise opportunities in Australia, this conversation is packed with actionable insights.

Topics include: franchise scaling, business systems, staff management, service quality, operations, and growth strategy.