$150K First Year + $16 Lead → $12K Job | Jim’s Mowing Franchise Story

In this episode, we go on the road with Mitch, a Jim’s Mowing franchisee, as he shares what his first year in business really looked like — from starting out to turning over $150K+.

We cover everything from leads, income, challenges, and growth, to how one $16 lead turned into a $12,000+ landscaping job.

👉 If you’re thinking about starting your own business or joining Jim’s, this is a real, unfiltered look at what it’s like.

Timestamps

00:00 $16 Lead → $12,000 Job (Hook)
00:15 On the Road with Mitch (Intro)
00:27 Why He Joined Jim’s Mowing
01:02 How YouTube Content Influenced His Decision
02:20 First Year Earnings Breakdown ($150K)
02:54 Starting with Clients & Growing to 55+
03:17 Biggest Challenges (Weather, Customers, Physical Work)
04:12 30,000 Steps a Day? The Reality of the Job
04:40 Misconceptions About Franchising
05:32 How Fees Actually Work (Not What You Think)
05:47 $16 Lead That Became $12K Landscaping Job
06:21 First Spring Rush ($20K Month Just Mowing)
06:46 Winter Slowdowns & Growth Strategy
07:13 Running Your Own Business Day-to-Day
08:00 Power of the Jim’s Brand & Getting Leads
09:12 Pricing vs Competitors (Real Example)
10:27 The Meaning Behind the Shirt (Mental Health Talk)
11:30 Mental Health Support for Franchisees
13:00 What a Franchisor Actually Does
14:27 Using the Network to Win Bigger Jobs
15:11 The John Wild Story (Community Support)
16:57 Why He Loves the Industry
17:47 Plans to Scale the Business
19:04 Equipment Setup (Petrol vs Battery)
20:36 Training Experience & First Week
21:45 Learning Landscaping Skills
22:29 Getting More Work & Leads Strategy
23:37 Working with Other Franchisees (Even Neighbours)
25:05 Advice for New Starters
27:05 Advice for Young People Considering Business
28:38 Final Thoughts + Wrap Up

🌱 Love a great lawn? Want pro gardening tips?
Subscribe for how-to videos, expert advice, and franchisee stories.

👉 Subscribe here youtube.com/@JimsMowingAU?sub_confirmation=1

Jim’s Mowing is Australia’s #1 lawn and garden franchise with 2,000+ local owners. Founded in 1989 by Jim Penman, we’ve become one of the country’s most trusted names in home services.

Here’s why people choose Jim’s:
✅ Fully insured and police-checked franchisees
✅ Backed by the Jim’s Workmanship Guarantee
✅ Local family businesses supported by a national brand

And we do more than mowing. Our team can help with hedging, pruning, landscaping, rubbish removal, and complete garden care.

📌 Start here:
🌐 Book a service: https://jimsmowing.com.au/

📞 Call: 131 546
🚀 Own a franchise: https://jimsmowing.com.au/become-a-franchisee/

Follow us on socials: Facebook | Instagram | TikTok | Twitter (@jimsmowingau)

#JimsMowing #Gardening #Franchise