Join us for a deep dive with Mitch Blake, now Franchiseor for regional New South Wales at Jim’s Mowing. In just two years, he transitioned from working solo to supporting 23 franchisees across an expansive region.

Mitch explains his role as accountability coach, marketing manager, mentor, and how he keeps franchisees on track with tools like the $2,500 pay‑for‑work guarantee.

We walk through:

How Mitch raised client prices to transform the value of his business

The importance of observation days, networking, and knowledge sharing

Why lead fees exist (and how $10 leads can turn into $100,000 jobs)

Putting relationship building at the centre: clients, franchise peers, and support

His expectations for new franchisees: magnet drops, real estate outreach, and real-world marketing

What real industry support looks like—from tools and fees to mentorship meetings

Whether you’re a Jim’s Mowing prospect or simply curious about scaling a service business, this episode deconstructs what it takes to go from solo contractor to influential regional mentor.

00:00 What is the $2,500 Pay‑for‑Work Guarantee and how does it work?
03:30 Mitch’s transition from franchisee to Franchiseor in just 2 years
08:00 Supporting 23 franchises across NSW: challenges and goals
12:00 How observation days and ride‑alongs help convert leads
15:00 Why $10 lead fees can lead to $100K+ contracts
18:00 First steps new franchisees should take in week one
22:00 Debunking territory saturation and lead sharing concerns
27:00 The #1 misconception people have about joining Jim’s
33:00 How networking and referrals build a thriving local brand
47:00 Using tech, AI, and quoting apps to scale operations

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Jim's Mowing is Australia's largest mowing and gardening franchise with more than 2,000 franchise owners located near you! It was established in 1989 by Jim Penman, and since then, it has become one of Australia's most well-known and loved brands.

All franchisees are fully-insured, police checked and backed by the Jim's workmanship guarantee.

This means that our franchisees always are accountable to head office in the event something goes wrong, unlike independent contractors.

Jim's Mowing is more than just mowing as well! We offer total garden solutions, including landscaping, pruning, hedging, rubbish removal, plus a lot more!

When you use Jim's Mowing you're supporting a local family business that is Australian owned.

Website - https://www.jimsmowing.com.au
Phone Number - 131 546
Become a franchisee owner - https://www.jimsmowing.com.au/franchises-for-sale-2/