Jim's Mowing franchisee Dushant set a goal of $180,000 in his first year.
He beat it by around $100,000. He also went from 30 regular clients to 104 in 12 months.
This is Dushant's second appearance on the channel. Six months ago he had a record $40,000 month and was close to burning out. Since then he has brought his brother Joe out of shearing and into the business full time, bought a 40 client list from his franchisor, hired a 16 year old who rode his bike over asking for work, and built a team of three.
He explains why his winter got busier instead of quieter, how upselling gutter cleaning, mulching and hedging to existing regulars carried him through a dry April, and how he won a large farm client from a Facebook comment rather than a Jim's lead.
He also covers what he got wrong, including a cleanup job he badly under quoted.
What you will learn:
Why Dushant bought a client list six months into the business instead of waiting
How upselling existing regulars made winter more profitable than summer
The callback habit he uses to win jobs before he gives a price
Why he changes the service instead of discounting when a client pushes back on price
How bringing his weekly run forward keeps a day free for one-off work
TIMESTAMPS
0:00 Intro
1:02 12 months in business
1:24 The $40k month and slowing down in January
2:17 Buying a 40 client list
3:35 A week off and hiring a 16 year old
4:40 Why winter got busier
5:04 Upselling regulars into more work
6:24 Landing the farm client
7:18 Quoting the farm job
10:12 The Facebook post that won it
10:58 What makes up the business now
12:47 Taking Pat out for a day on the road
14:48 Equipment, discounts and the Scag
17:15 The value of the local community
19:12 The Google reviews competition
21:53 Why Jim's leads convert
22:31 Jimbo and customer service
23:41 Ringing back before the mower stops
24:41 Quoting on the spot and winning on speed
26:30 The Newcastle lead and giving back
27:57 Why a contractor wants to convert
29:54 Surviving April, fuel and dry conditions
30:56 Letter box drops that worked
32:02 Solar panel cleaning and upselling
33:22 Social media and posting weekly
34:38 Where the work actually comes from
35:28 Staying five star
37:06 Goals, life coaching and Vegas
38:30 More money and more time
40:39 Mentoring Ali
42:38 Growth mode vs profit mode
45:04 A busted shoulder in week one
47:29 Demo day and mower brands
49:43 The next buy: a tipper truck
50:36 The 17 trailer load cleanup
52:31 Pricing and knowing when to give back
53:46 Change the service, don't discount
56:43 Advice for a new franchisee
1:01:42 Bringing runs forward to free up days
1:04:14 Why waiting costs you
1:07:11 The long term plan
INCOME DISCLAIMER
The income, revenue and profit figures shared in this video reflect one franchisee's individual experience. They are not a promise, projection or guarantee of earnings. Results vary based on location, hours worked, effort, skill, market conditions and other factors. Some franchisees earn more and some earn less. Figures may refer to revenue rather than profit unless stated otherwise. Before making any decision, review the official franchise documentation and seek independent legal, financial and accounting advice.
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Jim’s Mowing is Australia’s #1 lawn and garden franchise with 2,000+ local owners. Founded in 1989 by Jim Penman, we’ve become one of the country’s most trusted names in home services.
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