In this episode of More Than Just Mowing, we sit down with Nathan — a new Jim’s Mowing franchisee who’s just six months into the business and already experiencing unbelievable results.
Nathan shares how he went from working for someone else to running a thriving Jim’s Mowing franchise with:
✔️ 130+ jobs paged
✔️ 110+ jobs converted
✔️ 35–40 regular customers
✔️ A schedule fully booked through spring and into Christmas
But what matters most to Nathan isn’t just the income…
It’s the freedom, control, and happiness he’s gained by being his own boss.
Timestamps
0:00 – How’s the business going? Nathan’s financial update
0:45 – 130+ jobs paged, 110 converted, 40 regulars
1:20 – Could he have done it alone? Why the Jim’s model works
2:05 – Social media power: Timelapse videos bringing in leads
2:45 – Returning to the podcast: Nathan’s 6-month check-in
3:20 – Spring rush reality: 12 leads in a single day
4:00 – Managing the chaos: Calls, quotes, scheduling, diaries
5:10 – How Nathan quotes jobs and keeps customers updated
6:00 – Avoiding burnout: Time management and pacing work
6:40 – Big jobs streak: Landscaping, turfing, mulching
7:40 – Why homeowners are investing in returfing before selling
8:20 – Another business check-in: Income, conversions, customers
9:10 – Challenges: Unpredictable weather and staying productive
10:00 – Christmas rush and being booked out in advance
10:35 – Physical fitness, weight loss, and lifestyle improvements
11:20 – Why Nathan loves the work: Freedom and being outdoors
12:00 – Hiring his first casual employee and expanding his team
13:10 – Plans for growth: Multiple trailers and bigger goals
14:00 – Surprising jobs: Getting commercial BP sites
15:00 – Brand power: Why big companies choose Jim’s Mowing
15:45 – The franchise fee myth: Clearing up the misinformation
17:00 – Customer price objections & why quality beats cheap
18:00 – Learning pricing from experienced franchisees
19:00 – Live job page notification – another lead comes in
19:30 – Types of jobs coming through: Gutters, hedging, pruning
20:20 – Would he change anything starting out? Setup done right
21:00 – 26 five-star reviews and building reputation
21:40 – Marketing: Business cards, Bunnings, local area presence
22:20 – Family support & financial improvement
23:00 – Coaching soccer vs running a business: Choosing focus
24:00 – Final thoughts & advice for future franchisees
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Jim’s Mowing is Australia’s #1 lawn and garden franchise with 2,000+ local owners. Founded in 1989 by Jim Penman, we’ve become one of the country’s most trusted names in home services.
Here’s why people choose Jim’s:
✅ Fully insured and police-checked franchisees
✅ Backed by the Jim’s Workmanship Guarantee
✅ Local family businesses supported by a national brand
And we do more than mowing. Our team can help with hedging, pruning, landscaping, rubbish removal, and complete garden care.
📌 Start here:
🌐 Book a service: jimsmowing.com.au
📞 Call: 131 546
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