Grant Osborne has run a Jim's Mowing franchise for 27 years, and he has built it around commercial and industrial work most operators never chase.

Based in the Hunter, the mining capital of Australia, Grant competes with national players like Programmed and Spotless by teaming up with other Jim's franchises to cover big sites, meet the compliance and lone-worker safety rules large clients now demand, and deliver a standard employees rarely match.

In this episode he shares how he wins that work, the custom van and battery setup he designed, and why he treats horticulture knowledge as his edge.

He talks about the reset he got from Jim's life coaching, the books that shaped his thinking including Extreme Ownership and Profit First, and why revenue is vanity while profit is sanity. He also answers the question that follows every franchisee online: why pay Jim's when you could go solo.

His answer comes from watching independents struggle with marketing costs and no brand behind them.

Start here for a long-view lesson in building a franchise that lasts.

Income disclaimer: Any earnings, revenue, or cost figures discussed in this episode reflect individual experience and are not a guarantee of results. Outcomes vary by location, effort, hours, and market conditions. Seek independent advice before making any decision.

0:00 27 years with Jim's Mowing
1:39 Chasing commercial and industrial work
2:35 Getting noticed by the big players
3:30 The compliance rules clients now demand
4:27 Lone-worker safety stories
5:25 How franchises team up on big jobs
7:21 Pride of ownership vs employees
8:36 The industrial setup and custom van
13:02 Why you must do more than mow
14:14 Jim's life coaching and mindset
15:36 The home-ground advantage of leads
18:23 Working smarter for longevity
20:24 Reading, audio books and mindset
22:07 Being grateful and letting go of control
24:34 The real costs and profit reserves
26:09 Going fully battery powered
29:02 Why go Jim's over solo
30:58 Is it a pride thing
33:37 Why brand and lead quality matter
34:07 Using the Jim Penman name with clients
38:47 The key to 27 years
42:08 The best new turf products
45:09 Skin cancer and why shorts are gone
47:23 How far battery gear has come
50:17 Everyone has tested every brand
52:47 Always buy from a dealer
53:49 Heading for the 30-year mark

🌱 Love a great lawn? Want pro gardening tips?
Subscribe for how-to videos, expert advice, and franchisee stories.

👉 Subscribe here youtube.com/@JimsMowingAU?sub_confirmation=1

Jim’s Mowing is Australia’s #1 lawn and garden franchise with 2,000+ local owners. Founded in 1989 by Jim Penman, we’ve become one of the country’s most trusted names in home services.

Here’s why people choose Jim’s:
✅ Fully insured and police-checked franchisees
✅ Backed by the Jim’s Workmanship Guarantee
✅ Local family businesses supported by a national brand

And we do more than mowing. Our team can help with hedging, pruning, landscaping, rubbish removal, and complete garden care.

📌 Start here:
🌐 Book a service: https://jimsmowing.com.au/

📞 Call: 131 546
🚀 Own a franchise: https://jimsmowing.com.au/become-a-franchisee/

Follow us on socials: Facebook | Instagram | TikTok | Twitter (@jimsmowingau)

#JimsMowing #Gardening #Franchise