Jim's Mowing franchisee update with divisional franchisor Dan Kale. A rebuilt website, the Canada turnaround, a higher pay for work guarantee and new supplier deals.
Dan found 1 in 20 visitors to the Jim's Mowing website became a lead.
Booking a job took three pages. The new homepage puts seven main services at the top and cuts booking to two pages, with one page the goal.
Service names now read the way customers talk, so "gutter cleaning" replaces internal codes. New Zealand and Canada are next.
Jim's Mowing Canada lost a net 12 franchisees in a year from a base of about 65, and customer leads fell 38% from January to August. Dan flew over, started advertising and opened up Facebook pages for franchisees.
Leads rose 36% from August to September, heading into winter. He also sourced a Jim's Mowing trailer on Vancouver Island for under $10,000, against quotes of $20,000 to $28,000.
For anyone researching a Jim's Mowing franchise or a lawn mowing franchise in Australia, this episode shows how the division works to bring more money in and send less out.
WHAT YOU'LL LEARN
- Why the Jim's Mowing homepage is now a booking form
- What went wrong in Canada and what lifted leads 36% in a month
- How door hangers work as an instant quote, and when they arrive in Australia and New Zealand
- The pay for work guarantee rise from $65 to $80 per service
- The 3.8% CPI increase from 1 October and how to raise your prices with customers
- The $35 trimmer line deal, the Crossray outdoor kitchen partnership and the Budgy Smuggler range
CHAPTERS
0:00 Intro
0:15 New Jim's Mowing website and booking form
5:02 Service names customers understand
6:30 Crossray outdoor kitchen partnership
7:48 Jim's Mowing Canada update
12:01 Canadian trailers for under $10,000
13:34 Door hangers coming to Australia
15:43 Pink Jim's Mowing shirts
16:56 Pay for work guarantee rises to $80
17:55 CPI increase and raising your prices
19:38 $35 trimmer line discount
21:54 50 local area marketing strategies
23:32 Budgy Smuggler Jim's Mowing range
INCOME DISCLAIMER
The income figures shared in this video reflect a franchisor's observations of franchisees in their division. They are not a promise, projection or guarantee of earnings. Results vary based on location, hours worked, effort, skill, market conditions and other factors. Some franchisees earn more and some earn less. Figures may refer to revenue rather than profit unless stated otherwise. Before making any decision, review the official franchise documentation and seek independent legal, financial and accounting advice.
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Jim’s Mowing is Australia’s #1 lawn and garden franchise with 2,000+ local owners. Founded in 1989 by Jim Penman, we’ve become one of the country’s most trusted names in home services.
Here’s why people choose Jim’s:
✅ Fully insured and police-checked franchisees
✅ Backed by the Jim’s Workmanship Guarantee
✅ Local family businesses supported by a national brand
And we do more than mowing. Our team can help with hedging, pruning, landscaping, rubbish removal, and complete garden care.
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