In this Jim's Mowing division update, Dan Cahill breaks down what actually moves the needle for franchisees right now and what is changing across the network in 2026.
Dan runs the Jim's Mowing division and shares straight-from-the-source updates for current and prospective franchisees.
This episode covers the new Jimbo Marketplace, a platform Jim spent seven years building that lets franchisees buy and sell customers between each other with a 45-day agreement period before money changes hands.
Dan explains direct booking into your calendar, the warranty fund and how Jim chases bad debt, and why the call centre is moving to 24/7 from July after Easter alone brought in an extra 2,000 customers.
The biggest section is Google Business Profiles. Dan shows real numbers from the Mornington Peninsula region and explains the new Google review rules that stop you asking for reviews on site.
You also hear how franchisee Mick Crouch won a $500k landscaping job from a Jim's lead and now earns over $1 million a year.
WHAT YOU WILL LEARN
How one region hit 25% lead growth while neighbours fell
Why you can no longer ask for Google reviews at the property
How the Jimbo Marketplace lets you buy and sell customers
How to earn more in winter than summer with add-on sales
What a $500k landscaping job from a single Jim's lead looks like
TIMESTAMPS
0:00 Intro
0:25 The new Jimbo app and Marketplace
3:08 Buying and selling customers explained
5:01 The 45-day safety net on sales
5:49 Direct booking into your calendar
7:30 The warranty fund and chasing bad debt
9:57 Becoming a franchisor
11:54 Supplier discounts for franchisees
15:23 Call centre going 24/7
16:55 Cross-divisional work and insurance
21:16 Taking on New Zealand
23:11 Expos and trade days
24:21 The landscaping opportunity
26:11 The $500k job and $1m a year story
27:20 The new customer app
33:07 Winter survival tips
36:09 Google reviews and the 25% lead jump
42:08 Google's new review rules
53:26 The Budgy Smuggler collab
56:44 The $1,000 booking giveaway
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Jim’s Mowing is Australia’s #1 lawn and garden franchise with 2,000+ local owners. Founded in 1989 by Jim Penman, we’ve become one of the country’s most trusted names in home services.
Here’s why people choose Jim’s:
✅ Fully insured and police-checked franchisees
✅ Backed by the Jim’s Workmanship Guarantee
✅ Local family businesses supported by a national brand
And we do more than mowing. Our team can help with hedging, pruning, landscaping, rubbish removal, and complete garden care.
📌 Start here:
🌐 Book a service: https://jimsmowing.com.au/
📞 Call: 131 546
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