Mark Donovan from Frankston South shares what his first 8 weeks in Jim’s Mowing actually look like, including the real numbers.
After leaving steady work and looking for flexibility around 50/50 custody of his kids, Mark decided to back himself and start his own mowing business. Within two months, he hit a $5,500 week just before Christmas and built a base of regular clients alongside larger cleanup jobs.
He talks through:
The slower first few weeks and how momentum built
Why big cleanups and property clearing jobs suit him
How he handles leads and pricing conversations
What franchise and lead fees look like early on
The physical adjustment to full-time mowing
His short-term plan to bring on help and build small teams
It’s a grounded look at starting from scratch, building confidence, and pushing hard in the early phase of business.
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Jim’s Mowing is Australia’s #1 lawn and garden franchise with 2,000+ local owners. Founded in 1989 by Jim Penman, we’ve become one of the country’s most trusted names in home services.
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✅ Fully insured and police-checked franchisees
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And we do more than mowing. Our team can help with hedging, pruning, landscaping, rubbish removal, and complete garden care.
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