Jordan started his Jim's Mowing franchise two months ago and filmed the whole thing.
Nine videos later his channel has 8,000 subscribers, it is monetised, and six paying customers found him through it.
In this episode of the More Than Just Mowing podcast, Jordan Roger from the Jordan's Mowing YouTube channel explains how he did it.
He talks about why he told almost nobody he was starting the channel, why he lets the algorithm find the right viewers instead of pushing videos on friends, and why he posts the jobs he got wrong instead of hiding them.
He covers the practical side too.
Everything is filmed on his phone and edited in CapCut.
He spends nearly half his editing time on thumbnails and titles.
He uploads once a week and records across the three days he works at Jim's, so the channel runs only days behind real life.
He also talks about quoting as a new franchisee, why he thinks he still under quotes, the support network he rates as the best part of Jim's, and how the brand recognition helped his videos travel further than they would have otherwise.
WHAT YOU WILL LEARN
How six customers came from one YouTube channel in two months
Why posting your mistakes builds more trust than hiding them
The thumbnail and title process behind his best performing videos
Why he protects his click through rate and watch time above everything
How he balances a full time job, three days mowing and weekly uploads
CHAPTERS
0:00 Six customers straight from YouTube
0:56 Meeting Jordan and the Jordan's Mowing channel
1:42 The Jim's guy at the petrol station
2:42 A few days on the road before signing up
3:41 Years of practice on other channels
5:44 Why he told almost nobody about the channel
7:14 Document, do not create
9:38 Nine videos and 8,000 subscribers
10:18 Handling the negative comments
11:41 Learning faster because people watch him fumble
13:27 Filming three days and staying up to date
14:31 Filmed on a phone, edited in CapCut
15:48 Moving 10 gigabyte files around
17:22 Sponsorships and creator burnout
19:26 Deciding what makes the cut
20:48 Why the profit and loss video hit hardest
21:23 Six jobs and the trust long form builds
22:42 A strong week and why he shares numbers
24:54 Posting the jobs he got wrong
26:02 The funniest comments he has had
26:56 One upload a week
27:30 What the other franchisees think
28:28 Filling an empty niche on YouTube
30:40 Advice on the technical side of the work
31:46 Quoting and why he still under quotes
32:48 The support network as the best part
34:35 Franchisees as content creators
36:05 Why the Jim's brand made it easier
38:35 What six regular customers are worth
39:26 Protecting the channel's momentum
40:36 How YouTube analytics decide reach
41:50 Negative titles as a click strategy
42:20 Using AI on thumbnails without overdoing it
45:01 Judging a video before uploading
46:19 Where to find the channel
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Jim’s Mowing is Australia’s #1 lawn and garden franchise with 2,000+ local owners. Founded in 1989 by Jim Penman, we’ve become one of the country’s most trusted names in home services.
Here’s why people choose Jim’s:
✅ Fully insured and police-checked franchisees
✅ Backed by the Jim’s Workmanship Guarantee
✅ Local family businesses supported by a national brand
And we do more than mowing. Our team can help with hedging, pruning, landscaping, rubbish removal, and complete garden care.
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