Why winter got busier for this Jim's Mowing franchise owner?
Jim's Mowing franchisee Dushant set a goal of $180,000 in his first year. He beat it by around $100,000.
This is a 12 month update and Dushant's second appearance on the Jim's Mowing Podcast.
He went from 30 regular clients to 104, brought his brother Joe out of shearing and into the business, bought a 40 client list from his franchisor, and hired a 16 year old who rode his bike over asking for work.
He explains why his winter got busier instead of quieter, how upselling gutter cleaning, mulching and hedging to existing regulars carried him through a dry April, and how he won a large farm client from a Facebook comment rather than a Jim's lead.
He covers the callback habit behind his conversion rate, why he changes the service instead of discounting when someone pushes back on price, and a cleanup job he badly under quoted at 17 trailer loads.
Listen for a full first year from someone still in it, including the parts he got wrong.
INCOME DISCLAIMER
The income, revenue and profit figures shared in this episode reflect one franchisee's individual experience. They are not a promise, projection or guarantee of earnings. Results vary based on location, hours worked, effort, skill, market conditions and other factors. Some franchisees earn more and some earn less. Figures may refer to revenue rather than profit unless stated otherwise. Before making any decision, review the official franchise documentation and seek independent legal, financial and accounting advice.
